The app also started showing live Cricket scores in collaboration with Cricbuzz, news, casual games, social media feed, while one can do shopping, recharge and ticket booking with Hike Wallet. It also introduced a two-way chat theme which was an industry-first innovation, allowing users to change the chat background for themselves and for their friends simultaneously. To engage 80 percent of its audience who are under 25 years age group, Hike introduced features that find resonance with the local market such as Last Seen Privacy and localized sticker packs.
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Application Features įrom 15 April 2014, Hike is offering unlimited free SMS called Hike Offline through credits, earned by users from regular chatting for offline use to get a seamless experience as connectivity is still a major issue in many parts of India. Hike was creating a smaller smart team of employees with game designers, crypto-economists and psychologists to understand the emerging digital landscape and create a new type of block-chain economy for its newly launched service called Hike Land. Hike stickers cover only 15 to 20 percent of vocabulary across 40 languages in India with future focus on text messages and symbols to achieve 100 percent prediction rate that gives a seamless experience while reducing keyboard dependency. ĭue to multilingual nature of Indian society, qwerty keyboards are difficult to localize so Hike is planning to use machine learning to make 80 to 90 percent of sticker-based chat a keyboard-less affair with the help of predictive analysis which now stands at 20 to 30 percent of user conversations on the platform. Hike launched an animated sticker for Valentine's Day 2019 with a special pack for the LGBTQ community. With the help of machine learning, Hike Sticker Chat can now recommend, suggest and smartly predicts custom stickers for different situations and mood. The company launched the first standalone app Hike Sticker Chat in April 2019, while a separate content app is now called Hike News & Content. In May 2019, Hike announced collaboration with Indraprastha Institute of Information Technology, Delhi (IIIT-D) for developing artificial intelligence (AI), machine learning (ML), natural language processing (NLP), speech, link prediction, deep learning and computer vision.
The company decided to dump the previous super app approach as of January 2019 and is now looking at launching multiple specialized apps for specific users. From 2018, Hike decided to bring 1 billion users online by targeting tier-2 and tier-3 cities by giving more localized services. In 2017, acquisition of Bengaluru based startup Creo was announced to enable third-party developers build services on top of Hike platform. The timeline feature came back after multiple user requests and introduction of a personalized digital envelope called Blue Packets for sending monetary gifts through built-in wallet. įrom version 5.0, it became the first social messaging app to start a mobile payment service in India. Ltd in February 2017 which was behind the hyper local social networking app Pulse, that focused on instant audio and video digitization by using lower bandwidth speed which made it cost-effective for enterprises to create and broadcast content from any remote location.
Hike acquired InstaLively Livestreaming Pvt. After getting 30 percent sticker usage traffic, Hike launched the 'Great Indian Sticker Challenge' on 5 March 2015 to create more stickers. The company went on to purchased startups like TinyMogul and Hoppr in the later part of 2015.
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After buying US based free voice calling company Zip Phones in 2015, Hike started providing free voice calling over cellular network and WiFi across the globe before WhatsApp by optimizing voice quality while using low bandwidth which packs more minutes per megabyte (MB) of data. The majority users are from India with 80 percent under the age group of 25. Over the next couple of months, features such as free text messaging, themes, stickers, and a hidden chat option were introduced.
Hike Messenger launched globally on 12 December 2012 by founder Kavin Bharti Mittal.
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